| Image: Canon |
Canon has announced the PowerShot Elph 360 HS A (IXUS 285 HS A outside the US) a minor revision to one of its compact cameras that loses a few features compared to its predecessor. At the same time, the price has crept up slightly.
From an imaging standpoint, the PowerShot 360 HS A is the same as the PowerShot 360 HS that Canon released in 2016. It has a 20.2MP Type 1/2.3 (6.17 x 4.55 mm) BSI CMOS sensor, paired with a 4.5-54mm (25–300 mm equiv) F3.6-7 lens, which provides a 10x optical zoom. It still uses the Digic 4+ processor and has a mini USB port just for data transfer; you’ll have to charge the battery by taking it out of the camera and plugging it into a charging brick.
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| Image: Canon |
There is one physical change, however: instead of a full-size SD card slot, it now takes microSD cards instead. There are some software differences too. Canon says you’ll no longer be able to download images from the camera to a computer over Wi-Fi, nor will you be able to wirelessly send images from the camera to a PictBridge printer, though it can still connect to the company’s smartphone app. The company also won’t be producing a purple version of the camera this time around; the camera will only come in black or silver.
The PowerShot 360 HS A will retail for $379. That represents a $170 increase from the original’s MSRP when it launched in 2016, though only a $20 premium over what the camera has been selling for recently. It will be available at the end of October.
Press release:
Canon U.S.A. Announces New EOS C50 7K Full-Frame CMOS Sensor Cinema Camera and RF-Mount RF85mm F1.4 L VCM Hybrid Lens
Firmware updates for select Canon Cinema EOS cameras and new PowerShot ELPH 360 HS A camera also available
MELVILLE, NY, September 9, 2025 – Canon U.S.A., Inc., a leader in digital imaging solutions, is excited to introduce the new EOS C50 cinema camera, the newest addition to Canon’s cinema EOS system. The EOS C50 is a compact, full-frame cinema camera featuring a brand new 7K full-frame CMOS sensor, 7K 60P internal RAW recording and 32 megapixel still photo capture, making it a true hybrid camera. Weighing approximately one and a half pounds, the EOS C50 is Canon’s smallest and lightest cinema camera ever, making it ideal for handheld and verité shooting.
The lightweight design and hyper-mobile form factor the EOS C50 camera meets growing demands from shooters who are increasingly looking for compact, ergonomic cinema cameras for a variety of settings and shooting styles. Excellent for large and small scale productions, documentary shooting in the field, social media video creation, sports, and more, the EOS C50 camera features a detachable top handle which adds two full-size XLR audio inputs, a start-stop button, and a zoom rocker for unbeatable agility. It also features an RF-mount, lending it native compatibility with a wide variety of Canon lenses, such as the new RF85mm F1.4 L VCM Hybrid Lens.
EOS C50 Camera Recording Options
At the heart of the EOS C50 camera is the 7K full-frame CMOS sensor, which is capable of a Dual Base ISO of 800 and 6400 in Canon Log 2, and 12-bit Cinema RAW Light recording at up to 7K 60P. This powerful sensor is coupled with a DIGIC DV7 processor. The EOS C50 is the first camera in the Cinema EOS lineup to feature the full frame 3:2 open gate recording. In addition to Cinema RAW Light and the standard XF-AVC, the EOS C50 camera also features XF- AVC S and XF-HEVC S recording codecs, proving an easy-to-manage naming system and folder structure, all while preserving metadata and recording in the familiar MP4 format.
Social media shooters will enjoy that the EOS C50 camera is capable of simultaneous crop recording when shooting in 4K DCI or UHD, allowing you to record at a chosen aspect ratio while also recording a cropped portion of the frame in 2K. When shooting in simultaneous crop mode, the three format options include: 9:17, 9:16, or 1:1.
For those looking for camera connectivity, the EOS C50 camera supports XC protocol which allows for remote control over IP via Wi-Fi® or a compatible third-party USB-C ethernet adapter. The EOS C50 camera is also compatible with the Multi Camera Control App and features native integration of frame.io camera to cloud.
New RF-Mount RF85mm F1.4 L VCM Hybrid Lens
The new RF-Mount RF85mm F1.4 L VCM Hybrid lens is the latest addition to Canon’s line of VCM lenses, designed for shooters who increasingly are seeking powerful options whether shooting stills or video content. The RF85mm F1.4 L VCM has a focal length of 85mm, making it perfect for portrait-style shooting. The lens provides beautiful background blurring, as well as a F1.4 Maximum aperture, and well-controlled focus breathing.
Firmware Updates for EOS C400, C80, C70, and R5C Cameras
A new firmware update for select Canon Cinema EOS cameras bring in a few of these bleeding-edge features, available later this year. New firmware updates will enable full frame 3:2 open gate recording (EOS C400), view assist in media mode, quality improvement of focus peaking, improved assign buttons, improved Joy-Stick operability (EOS C80 and EOS C400), and more.
New PowerShot ELPH 360 HS A
Originally released in 2016, the PowerShot ELPH 360 HS still remains a popular compact camera. Appealing to fans of pocketable point and shoot style cameras, the newly updated PowerShot ELPH 360 HS A camera’s memory card slot will be changed from SD to microSD to help meet emerging needs in the compact camera market. The PowerShot ELPH 360 HS A camera will be available in two colors, black and silver.
Pricing and Availability
The Canon EOS C50 camera is currently scheduled to ship towards the end of Q4 of 2025 for an estimated retail price of $3,899.00*. The firmware updates for EOS C400, C80, C70, and the R5C cameras are currently scheduled to be available in Q4 of 2025. The RF85mm F1.4 L VCM lens is currently scheduled to be available in September 2025 for an estimated retail price of $1,649.00*. The new PowerShot ELPH 360 HS A camera is currently scheduled to be available in October 2025 for an estimated retail price of $379.99*. For more information, please visit www.usa.canon.com.
* Specifications, availability and prices are subject to change without notice.
Canon PowerShot 360 HS A Specifications:
| Price | |
|---|---|
| MSRP | $379 |
| Body type | |
| Body type | Ultracompact |
| Sensor | |
| Max resolution | 5184 x 3888 |
| Image ratio w:h | 4:3 |
| Effective pixels | 20 megapixels |
| Sensor photo detectors | 21 megapixels |
| Sensor size | 1/2.3″ (6.17 x 4.55 mm) |
| Sensor type | BSI-CMOS |
| Processor | DIGIC 4+ |
| Color space | sRGB |
| Color filter array | Primary color filter |
| Image | |
| ISO | Auto, 80-3200 |
| White balance presets | 5 |
| Custom white balance | Yes |
| Image stabilization | Optical |
| Uncompressed format | No |
| JPEG quality levels | Superfine, fine |
| File format |
|
| Optics & Focus | |
| Focal length (equiv.) | 25–300 mm |
| Optical zoom | 12× |
| Maximum aperture | F3.6–7 |
| Autofocus |
|
| Autofocus assist lamp | Yes |
| Digital zoom | Yes (4X) |
| Manual focus | Yes |
| Normal focus range | 5 cm (1.97″) |
| Macro focus range | 1 cm (0.39″) |
| Screen / viewfinder | |
| Articulated LCD | Fixed |
| Screen size | 3″ |
| Screen dots | 461,000 |
| Touch screen | No |
| Screen type | TFT LCD |
| Live view | Yes |
| Viewfinder type | None |
| Photography features | |
| Minimum shutter speed | 15 sec |
| Maximum shutter speed | 1/2000 sec |
| Exposure modes |
|
| Scene modes |
|
| Built-in flash | Yes |
| Flash range | 4.00 m (at Auto ISO) |
| External flash | No |
| Flash modes | Auto, on, slow synchro, off |
| Drive modes |
|
| Continuous drive | 2.5 fps |
| Self-timer | Yes (2 or 10 secs, custom) |
| Metering modes |
|
| Exposure compensation | ±2 (at 1/3 EV steps) |
| Videography features | |
| Resolutions | 1920 x 1080 (30p), 1280 x 720 (30p), 640 x 480 (30p) |
| Format | MPEG-4, H.264 |
| Microphone | Stereo |
| Speaker | Mono |
| Storage | |
| Storage types | microSD card |
| Connectivity | |
| USB | USB 2.0 (480 Mbit/sec) |
| HDMI | Yes (micro-HDMI) |
| Microphone port | No |
| Headphone port | No |
| Wireless | Built-In |
| Wireless notes | 802.11/b/g/n with NFC |
| Remote control | Yes (via smartphone) |
| Physical | |
| Environmentally sealed | No |
| Battery | Battery Pack |
| Battery description | NB-11LH lithium-ion battery & charger |
| Battery Life (CIPA) | 180 |
| Weight (inc. batteries) | 147 g (0.32 lb / 5.19 oz) |
| Dimensions | 100 x 58 x 23 mm (3.94 x 2.28 x 0.91″) |
| Other features | |
| Orientation sensor | Yes |
| Timelapse recording | No |
| GPS | None |