| Photo: Reebok/Kodak |
Kodak has partnered with Reebok, a shoe manufacturer and clothing brand, to launch a line of shoes and apparel featuring its iconic red logo. It might not be the first time the brands have collaborated, either.
According to a Reebok announcement, the collaboration will introduce the “Reebok x Kodak collection,” which reimagines classic Reebok shoe styles, including the Classic Nylon and Club C 85, adorned with the distinctive Kodak red logo. The collection will also feature a range of apparel, such as unisex T-shirts, running gear, and pants.
Kodak claims the collaboration draws from some shoes offered to Kodak staff in the early 90s. This turns out not to be the vague marketing claim it might sound like: the new Reeboks feature a tongue that matches the Kodak Walk shoes, which sneaker heads believe were also made by Reebok.
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| Photo: Reebok |
Kodak has also licensed its name for clothing to a South Korean company and has a history of letting its name be used for a wide array of photo and non-photo related products.
Thanks to Generation Z, Kodak is experiencing a resurgence as young photographers increasingly opt for vintage film cameras and lenses over smartphones and digital cameras. In response, Kodak has begun producing more film products, re-establishing its presence in the photography market.
The company is refocusing on its mission to “make photography as convenient as the pencil” by manufacturing iconic film stocks like Ektachrome and various camera models. While pursuing branding deals, Kodak is, perhaps, taking a more discerning approach to protect its rejuvenated reputation. This is where Reebok comes in.
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| Photo: Reebok |
The new Reebok x Kodak collection will launch on September 30, 2025, through Reebok.com and at select retailers.
Press release:
Reebok Captures a New Generation of Style with Kodak-Inspired Collection
Footwear and apparel reimagine archival classics with Kodak’s signature colors and vintage-inspired details
(BOSTON) Sept. 22, 2025 – Today, Reebok, the iconic sports culture brand, and Kodak, the legendary American brand, announce their collaboration on a new capsule collection celebrating its creative legacy and the beauty found in imperfection. The Reebok x Kodak collection reimagines key classics such as the Classic Nylon and Club C 85 with a Kodak flair, alongside an apparel line. Available globally on Reebok.com and at select retailers beginning September 30, 2025, at 10 a.m. ET, the collaboration draws from each brand’s historic archive while reinterpreting their influence for a new generation.
For more than a century, Kodak has shaped the way people capture and preserve memories, playing a pivotal role in making photography accessible to the masses. Its bold yellow-and-red color scheme and distinctive logotype are recognized worldwide. Founded by George Eastman, who marketed the first commercial transparent roll film in 1889, Kodak’s innovations enabled Thomas Edison to develop the first motion picture camera. Eastman’s mission to make photography “as convenient as the pencil” revolutionized how people engage with images, and the brand continues to expand that legacy today.
“The resurgence of film is here as Gen Z continues to lean into the ’90s for inspiration and trends,” said Carmen Hardaway, director of Reebok Classics and Energy collaborations, “Kodak is being rediscovered by a whole new generation inspired by the endless possibilities of film and print colliding with today’s technologies. Reebok and Kodak share a rich history during this era, where both brands transcended sport and culture.”
Footwear
- Club C 85 – Unisex, $100.00 MSRP: Modern interpretation of a Reebok archival classic. Textile upper with smooth leather overlays. Signature Kodak red branding throughout the upper. Custom branded woven tongue label. Exposed glue detailing and aged midsole. Graphic sock liners. Tonal rubber outsole
- Classic Nylon – Unisex, $90.00 MSRP: Modern interpretation of Reebok’s iconic lifestyle shoe. Nylon upper with smooth suede overlays and leather side stripes. Signature Kodak red branding and window box logo. Custom branded woven tongue label. Exposed glue detailing and aged midsole. Graphic sock liners. Contrasting rubber outsole.
Apparel
- Kodak Tee – Unisex, $45.00 MSRP: Pigment dye for a lived-in look. Semi-rubber printed graphics. Printed rib and contrast stitching. Custom collaborative woven label. Regular fit.
- Graphic Run Tee – Unisex, $45.00 MSRP: Pigment dye for a lived-in look. Semi-rubber printed graphics with “Take Pictures. Further.” text. Tonal stitching. Custom collaborative woven label. Relaxed fit.
- Crewneck – Unisex, $75.00 MSRP: Brushed fleece. Pigment dye for a lived-in look. Semi-rubber printed graphics with popped color rib. Contrast stitching. Custom collaborative woven label. Relaxed fit.
- Pant – Unisex, $70.00 MSRP: Pigment dye for a lived-in look. Semi-rubber printed graphics. Contrast stitching and open pockets. Internal drawcord. Custom collaborative woven label. Relaxed fit.
“Back in the early ’90s, Kodak ventured into footwear with the ‘Kodak Walk,’ part of its Kodak Recreation Line, made exclusively for Kodak employees,” said Clara Fort, vice president of global brand licensing at Kodak. “This capsule draws from that heritage piece and reimagines it for a new audience. As Gen Z rediscovers Kodak film and creates buzz on social media, we’re blending nostalgia with modern style in a way that resonates with today’s consumers.”
The Reebok x Kodak collection will be available on September 30, 2025, at 10 a.m. ET on Reebok.com and at select retailers.