Lensrentals’ most popular gear: Canon once again dominates with Sony, Nikon far behind

It’s the end of the year and that means Lensrentals has once again rounded up a list of the most popular camera bodies, lenses and accessories rented from Lensrentals and LensProToGo customers in 2020. Although this year has been, shall we say, different than most, the macro-level look at the most popular rental gear hasn’t changed much. That said, there are a few interesting trends emerging based on the 2020 data.

As it has been since 2017, the Canon 24–70mm F2.8L II lens takes the top spot of the most popular item to fly off Lensrentals’ shelves. Following it is the Canon 5D Mark IV, Canon 70–200mm F2.8L IS II, Sony a7 III and Canon 70–200mm F2.8L IS III. It isn’t until sixth place that we see a change of places. Instead of the Ronin-S, Canon’s 35mm F1.4L II lens snatches up sixth place.

A list of the most popular individual pieces of gear for 2020. Click to enlarge.

As has been the case for a number of years now, Canon absolutely dominates the list of most-rented gear. Canon holds 7 of the top 10 (70%) items and 13 of the top 20 (65%). Lensrentals also note Canon easily took the top spot for new releases in 2020, suggesting people seem more comfortable renting newer Canon gear compared to new offerings from other brands. To that end, Lensrentals’ data also shows that RF mount lenses rent at eight times the rate of Nikon Z mount lenses—a rather staggering statistic considering the new mirrorless mounts were released at the same time and have roughly the same number of lenses available for both mounts.

It shouldn’t come as a surprise, but there’s been significant growth in mirrorless camera and lens rentals. This backs up essentially all other data showing the migration away from DSLRs is undoubtedly happening. Another interesting trend is third-party lenses, such as those offered by Sigma and Tamron, are on the rise.

An ordered list of the most popular brands by rental market share. Click to enlarge.

All in all, across the board, the top five rental brands are Canon, Sony, Nikon, Sigma and Blackmagic, respectively. The only change in the top five compared to 2019 is Blackmagic, which overtook Panasonic for the final spot.

The full blog post from Lensrentals is a great read, so be sure to visit via the link below to ingest all the data there is to offer.

The Top Rented Photo and Video Products of 2020