How to shoot video game content for commercial licensing
Last year, PepsiCo’s Mountain Dew made headlines by spending 40% of their marketing dollars to reach a niche audience: gamers. Since then, video games have […]
license your photos
Best practices: Planning your commercial shoot with a shot list
In recent years, Apple has released some of the most iconic advertising photographs of all time, and many were created using a surprisingly simple tool: […]
Your ultimate commercial checklist before you hit ‘submit to Licensing’
Licensing your photos as commercial stock photography is a great way to hone your skills, develop business savvy, and earn passive income, but creating a […]
Capturing the online shopping experience in commercial photography
Although online shopping was already increasing in the months leading up to COVID-19, the pandemic has significantly changed the way we buy everything from clothing […]
Nine ways to improve your online presence as a photographer
The last year might have been a challenging one, but over the past months, we’ve seen photographers pivot their businesses and market their work in […]
10 tips to make you more productive in the New Year
When Ansel Adams passed away in 1984, he famously left behind a treasure trove of 40,000 photographs. Inside a concrete and steel vault, curators discovered […]
Visualizing New Year’s resolutions in commercial photography
Last year, Booking.com made headlines with a marketing campaign unlike any other: in January, the travel website designed and opened 20 “New Year’s resolution” suites […]
Commercial photography trends to watch for in 2021
This September, Pew Research revealed that more than half (51%) of Americans expect their lives to remain changed in major ways even after the COVID-19 […]
How to build the perfect photography portfolio
A 2018 survey of more than 1,000 artists, conducted by The Abundant Artist, revealed that 70% of artists with websites used a website builder to […]
How to help buyers easily find your commercial photography
In the last few years, Google Images has implemented multiple changes to help photographers sell their work through the search engine, from adding image rights […]