Capturing a natural and authentic aesthetic in commercial content
“Authenticity” has long been a buzzword in the marketing and commercial photography industries, but what does it actually look like? Well, according to a survey […]
license your photos
The five most common reasons for a photo to be declined from commercial Licensing
The last year has changed the way brands connect with customers, increasing the demand for online marketing and strong images. As more companies and publications […]
Eight mistakes you might be making with your portfolio website
On the internet, first impressions are everything; in fact, according to research, people judge whether or not a website is beautiful within just 1/50th to […]
How to shoot video game content for commercial licensing
Last year, PepsiCo’s Mountain Dew made headlines by spending 40% of their marketing dollars to reach a niche audience: gamers. Since then, video games have […]
Best practices: Planning your commercial shoot with a shot list
In recent years, Apple has released some of the most iconic advertising photographs of all time, and many were created using a surprisingly simple tool: […]
Your ultimate commercial checklist before you hit ‘submit to Licensing’
Licensing your photos as commercial stock photography is a great way to hone your skills, develop business savvy, and earn passive income, but creating a […]
Capturing the online shopping experience in commercial photography
Although online shopping was already increasing in the months leading up to COVID-19, the pandemic has significantly changed the way we buy everything from clothing […]
Nine ways to improve your online presence as a photographer
The last year might have been a challenging one, but over the past months, we’ve seen photographers pivot their businesses and market their work in […]
10 tips to make you more productive in the New Year
When Ansel Adams passed away in 1984, he famously left behind a treasure trove of 40,000 photographs. Inside a concrete and steel vault, curators discovered […]
Visualizing New Year’s resolutions in commercial photography
Last year, Booking.com made headlines with a marketing campaign unlike any other: in January, the travel website designed and opened 20 “New Year’s resolution” suites […]