Capturing a natural and authentic aesthetic in commercial content
“Authenticity” has long been a buzzword in the marketing and commercial photography industries, but what does it actually look like? Well, according to a survey […]
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The ultimate guide to long exposure photography
A few months ago, a technician at the University of Hertfordshire’s Bayfordbury Observatory discovered an old pinhole camera created using a beer can and photo […]
The five most common reasons for a photo to be declined from commercial Licensing
The last year has changed the way brands connect with customers, increasing the demand for online marketing and strong images. As more companies and publications […]
Six tips for creating unforgettable wildlife photos in your own backyard
For years, Tara Tanaka has photographed the extraordinary biodiversity of the Florida panhandle—all from her backyard. She lives on a cypress swamp and wildlife refuge, […]
Presenting positive mental health in commercial photography
For many of us, the COVID-19 pandemic brought with it more than its fair share of mental health challenges, with an estimated 10 million people […]
Eight mistakes you might be making with your portfolio website
On the internet, first impressions are everything; in fact, according to research, people judge whether or not a website is beautiful within just 1/50th to […]
How to shoot video game content for commercial licensing
Last year, PepsiCo’s Mountain Dew made headlines by spending 40% of their marketing dollars to reach a niche audience: gamers. Since then, video games have […]
The ultimate guide to minimalist photography
“Minimalism” has been a photography buzzword in recent years, coinciding with larger movements like the “decluttered lifestyles” popularized by cleaning gurus like Marie Kondo. From […]
Nine tips for building your photography portfolio
When Richard Avedon first started photographing for Harper’s Bazaar at the young age of twenty-two, he didn’t have a studio. Still, he didn’t let that […]
Best practices: Planning your commercial shoot with a shot list
In recent years, Apple has released some of the most iconic advertising photographs of all time, and many were created using a surprisingly simple tool: […]