Fujifilm users can now send film simulations to their camera from their iPhone

This month, though, two apps have promised to solve that problem. One from a major player in the Fujifilm recipes field, the other from a scrappy upstart. For both, recipe syncing is only available for iOS devices (there currently isn’t even an Android version of the latter), but are signs of exciting things to come.

Fuji X Weekly

The first is the Fuji X Weekly app, which is an extension of the popular website that hosts many community created recipes. The app has been around for a while, letting you browse and save recipes that you’d then have to manually enter in on your camera. Now, though, it’s able to download recipes, and then sync them to your camera via a standard called Picture Transfer Protocol. You can do this using the hundreds of recipes in the site’s repository, or with custom ones you’ve entered yourself. 

The process is relatively simple, as it is for the rest of the apps we’ll cover today. You put your camera in USB Raw Conv. / Backup Restore mode, then connect it to your phone with a USB cable. From there, the app should be able to send your selected recipe to whichever custom slot you choose, though the first time you go through this process, you may need to give the app system-level permission to talk to an attached camera. Then, you can select the custom setting mode from your camera (which, in my testing, helpfully already had the name of the recipe in the name field) and start shooting.

While the app is free to use, there is a $20/year subscription that unlocks a few extra features. That list now includes the ability to sync sets of recipes to your camera, rather than having to do them one at a time. Say, for example, you have five recipes you use around town every day, and six that you like to have access to while traveling. Paid members could switch between the two with a press of a button.

FujiShare

A newcomer to the scene is an app called FujiShare, which Reddit user Rude_Shoulder_2895 posted about on the FujifilmX subreddit. They said they built the app to make it easier to load sets of recipes to their X100V. It also aims to give you more information about the example photos used for a recipe, to make it easier to distinguish how much of the aesthetic is down to the camera settings, the recipe and the scene. The app also has tools built in to let you load a JPEG from a Fujifilm camera and save the recipe that was used to make it, and to apply frame effects to your photo, making it look like it’s matted or on a film reel.

FujiShare is a sleek app with a modern UI, and it’s undeniably nice to scroll through the recipes on offer, though there seem to be far fewer than on Fuji X Weekly. Otherwise, the actual process of syncing your recipes is much the same as it is using the other app, though users can post packs of recipes as well, letting you just save an entire set of recipes at once, before sending it off to your camera. On that note, FujiShare’s ability to send over multiple recipes at once currently isn’t pay-gated.

The FujiShare app is currently in public beta, and being distributed through Apple’s TestFlight system, which will take a bit of setup if you haven’t used it before. The beta is free, but it’s unclear what, if any, monetization scheme the app will use when it launches.

Is this new?

One thing worth noting about these apps is that they don’t appear to be the first to come up with the idea. About a year ago, the team behind the FujiStyle app announced a very similar feature, letting you sync recipes to your camera’s custom settings slots via USB. It works very similarly to the other apps and, perhaps most excitingly, I’ve confirmed it works with Android. (I did, however, have to dive into the phone’s developer settings to get it working; your mileage will vary depending on what version of the OS you have.) Unlike the other apps, it doesn’t appear to support syncing sets of recipes at a time, but I bet I could sync seven recipes using the app faster than I could input one on the camera manually.

The caveats

Since these apps all seem to use a similar system to sync recipes, they share a lot of the same warnings and asterisks. The biggest one is made explicit by Fuji X Weekly. In the blog post announcing the feature, Ritchie Roesch says: “While there’s not a lot that can go wrong with PTP, there is a minor chance of adverse affects, especially if not handled carefully by the developers.” While Roesch says they tested many ways that things could go wrong, and built several safeguards into the app, there is still a risk. 

“Very importantly, connecting your camera to any unofficial, unlicensed, unsupported program may void your camera’s manufacturer warranty,” Roesch says. “Fujifilm confirmed this with me. I tried very hard to obtain a license from Fujifilm so that it wouldn’t risk voiding your warranty, but ultimately that didn’t work out.”

The app also makes this clear when you first go to use the feature, making it clear that you’re doing so at your own risk. While the other apps don’t make the warning as explicit, they come with similar warnings, so it’s probably a good idea to approach all of them with a sense of caution.

It’s also worth noting that these apps aren’t universally compatible. They should work with cameras newer than the X-T3 and X-T30, but those cameras and anything older don’t support the system that these apps use to transfer recipes. Likewise, if you have an older iPhone with a Lightning port, it may not be as simple as using a Lightning-to-USB-C cable; Fuji X Weekly reports those won’t work, but that adapters may. 

Finally, there’s the fact that the recipe-transfer feature is only available on iOS for Fuji X Weekly, and the FujiShare app currently only exists for iOS. Both developers have said they’re working on version for Android, but the timetables are to be determined. That’s unfortunate for Android users in the short term, as it means they have fewer options. Hopefully that situation will improve soon, but in the meantime, the FujiStyle app is there to serve Android users in the meantime.

Summary

Among the DPReview staff, there were two reactions to the news of these apps. The first was “this is great, why hasn’t Fujifilm built this into its own app yet?” The second was “Please don’t ask them to complicate things, I just want the app to transfer pictures reliably, nothing more.” While that reaction is understandable, I also suspect there’s been some pressure on Fujifilm to integrate this kind of feature into XApp. Recipes are a relatively well-known part of its brand identity, and other companies, like Panasonic and Nikon, have beaten it to the punch, building systems that allow users to download community-created color profiles to their cameras using an app (and Ricoh has made mention of doing something similar, too). 

Perhaps the existence of these third party options could take some of that pressure off, letting Fujifilm focus on reliability and compatibility. Or perhaps it’ll build it into XApp at some point in the future and, to borrow a phrase from the Apple developer community, Sherlock these apps. Either way, at the moment Fujifilm users have options they didn’t before.