Nikon has revealed that it will increase its prices in the US due to the recent tariffs. The company has thus far been silent on the matter but released a brief statement on its site announcing the change.
Nikon didn’t provide specifics on what the price increase would look like, simply stating that “Due to the recent tariffs, a necessary price adjustment for products will take effect on June 23, 2025.” Nikon’s statement went on to say that it will be monitoring tariff developments and may further change pricing “as necessary to reflect the evolving market conditions.” While the United States and China agreed to a 90-day suspension of most tariffs on May 12, the situation is still uncertain. It isn’t surprising that Nikon is leaving room for more changes.
Nikon is just the latest in a long list of brands announcing similar increases due to the US tariffs. Earlier this month, Sigma said its prices would increase by an unspecified amount on June 2 for US orders. Leica also announced substantial price increases in the US earlier this month. Those prices, which include a 20% increase on the Leica D-Lux 8 and Leica Lux Grip, are already in place. Sony hasn’t made any official announcements, but some of the prices of its cameras and lenses have gone up on sites like B&H, as PetaPixel reported.
On April 28, Canon released its Q1 financial results, which included a statement that it will be increasing prices on June 1. Canon assumed those pricing increases would be local to the US, but added, “if the tariff issue were to trigger a global recession, our assumptions will change.” Blackmagic was one of the first to increase prices in the US because of the tariffs. Like Nikon and Sigma, it didn’t specify the amount of the increase.
Some brands have announced changes in production plans or availability instead of pricing increases. Tamron said it’s shifting where its lenses are made because of the tariff situation. Fujifilm announced last month that it is pausing pre-orders of its X100VI, GFX100RF and X-M5 (Black) models.
Of course, all things tariff-related are in flux. What happens after the 90-day “pause” is unclear, making it hard for companies to plan appropriately. The pricing increases from these brands could change substantially depending on what happens in the coming days and months.